Scent marketing is the practice of using a pleasant fragrance to enhance a company’s brand image, improve customer experience and increase sales. Scent marketing can also increase customer foot traffic and influence how long customers spend in a store.This type of subtle marketing allows companies to connect with their customers on an emotional level.
Close your eyes, breath deeply and think about an environment reeked of your most favorite fragrance. Make a customer at home when checked-in at the hotel, create a more convenient and friendly place when giving care: this is the power of scent marketing.
The Aquilegia's main objective is to help your brand to create an emotional connection with your customers.
The Aquilegia fragrances are used across industries including retailers, restaurants, hotel operators, airlines and many more.
Each fragrance is much more than simply wafting the smell of a product from a storefront.
They create an experience that customers will remember.
By leveraging the positive emotions triggered by many widely loved scents, your company can communicate to their customers that their product is valuable.
The Aquilegia's perfumers assist you into the creation process of your scent identity. They translate your expectations into a very custom-made gorgeous fragrance.
Smell is the strongest of our senses and is directly linked to the parts of the brain that control memory and emotion. For this reason, scents can influence involuntary reactions and opinions.